A couple of weeks ago, the PGA held their 100th Championship in St. Louis. The entire community took on a festive atmosphere with the Goodyear Blimp overhead and busses ferrying spectators to and fro.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.
Now that you have a better idea of where in the consumer journey your clients are losing interest (hint-hint, it’s in Part 1), it’s time to crank those conversion rates as high as they can go!
Every business struggles with converting leads into customers to a certain extent.