Ah, ROI. It’s the ultimate KPI. And one of the most vexing to figure out.
If your business has a social media strategy that includes Facebook, you may want to consider scaling way back or even bailing on the platform altogether.
“It’s time to ‘gobble’ up savings with these great Black Friday deals! You don’t want to be caught ‘winging’ it this Thanksgiving!”
We’ve heard the legend too many times to count. The lone social media marketer, clicking away at their phone keyboard deep into the night. They are essential, but your company – and that lone wolf – deserves more.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.