If you looked up “Marketing Audit” in the dictionary, you may see a description like: “See ‘pulling your hair out.'”
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.
Now that you have a better idea of where in the consumer journey your clients are losing interest (hint-hint, it’s in Part 1), it’s time to crank those conversion rates as high as they can go!
Every business struggles with converting leads into customers to a certain extent.
The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The New York Times, one of the nation’s most widely circulated newspapers, may cease to be.