Off the Radar - Insights from Stealth Creative

Laura Maly

With more than 20 years of marketing leadership experience, Laura understands complex marketplaces and associated value chains, and how to develop strategic marketing plans to deliver communications and thought leadership that are on point, on brand and achieve the client’s objectives. This includes using each client’s differentiator – whether a product, service or solution, throughout integrated marketing campaigns, including digital/social, print, video, collateral and more, to ensure the target understands ‘what’s in it for them’ and why they should choose you. She also develops social media strategies that complement the client’s business and marketing strategies, focus on key objectives, and drive engagement and brand awareness. In her downtime, Laura can be found perusing Instagram, diving into a cozy mystery or playing the piano well enough to sing along.
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Recent Posts

May 11, 2018 Laura Maly

7 Questions With Jack Eschmann

We took some time out to chat with Jack Eschmann, Account Coordinator extraordinaire, and ask him seven random questions. Let's see how he answered:

February 28, 2018 Laura Maly

What in the World are Personas? 
And Why Do I Need Them?

During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts?

April 18, 2017 Laura Maly

Ask These Six Questions to Choose the Right Marketing Agency

Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you.

September 20, 2016 Laura Maly

The surefire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.

September 07, 2016 Laura Maly

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?

The answer? It depends.

August 22, 2016 Laura Maly

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...

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