Stealth has always encouraged ongoing learning – in any form – for our staff members. And two members of our Joplin, MO, office take this to heart with their participation in Leadership Joplin, a program to identify, cultivate and motivate future community leaders.
Social media is quite different than traditional marketing. It’s intent isn’t to drive sales – at least not directly – but instead to build awareness, drive engagement, develop loyal brand ambassadors and serve as a key facet to your integrated marketing plan.
During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts?
Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you.
A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.