The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The New York Times, one of the nation’s most widely circulated newspapers, may cease to be.
Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not!
I am a goal-oriented person. I set goals in every area of my life.
During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts?
I spent 26 years in an extremely linear world. What is a linear world, you ask? Oh my, the places I will take you! Financial places, engineering places, hospital places, insurance places.