Off the Radar - Insights from Stealth Creative

August 06, 2013 Stealth Creative

Are You Making These 9 Direct Mail Mistakes?

Here are some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Make sure to steer clear of these glaring mistakes:

1) Not knowing your audience

The great thing about direct mail is that it allows you to target a specific audience: YOUR audience. Depending...

August 01, 2013 Stealth Creative

Can Your Account Executives Really Talk Digital Marketing?

I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used.

This same idea applies to terms such as CSS, JavaScript, SEO (search engine...

July 23, 2013 Brian Reinhardt

Using LSI for Better Search Engine Placement

My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to be Borders doesn’t count). At first, I couldn’t believe I was going to get paid to do the only thing I have ever been told I am good at, besides...

July 18, 2013 Brian Reinhardt

4 Steps All Interns Should Know to Get that Job Offer

I’ve worked a wide range of jobs in my career as a member of the American workforce. From movie theaters to restaurants, colleges to ad agencies. I’ve seen even the best-intentioned part-time employee or intern get passed over for minor transgressions when it came time to hire full time. With...

July 08, 2013 Brian Reinhardt

What The Movies Teach Us About Advertising

I love movies. As a self-styled “cinemaniac,” I tend to see the world in a different way. For me, Steve Martin summed it up all so nicely in Grand Canyon when he said to Kevin Kline:

“All of life's riddles are answered in the movies.”

This blog will offer that same thought pattern:

All of...

June 14, 2013 Brian Reinhardt

Why You Shouldn’t Downplay Display Advertising

In my experience as a PPC analyst, mentioning the words “display” and “content network” often induce (many times humorous) looks of cringe or disgust on the face of clients who have yet to try it. For those that don’t know better, “Hogwash,” “Bunkum” or some other underused, but equally...

June 04, 2013 Ken Jeffries

3 Reasons Why You Can't Afford to Skimp on Professional Development

I call myself a Controller, not a CFO and not a money man. My kids think this fits me perfectly at work since they call me a control freak. To them, a Controller is a control freak.

Some of my skills are transferable to the homestead. At home, I try to control the rising tide of shoes, clothes,...

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