Off the Radar - Insights from Stealth Creative

October 18, 2013 Mindy Jeffries

Are You Analyzing Your Own Brand?

In my last blog, I talked about branding things! Things with which your customers interact. “Things” is a little vague; so let’s clarify. Your branded assets include things like your office, trucks, people (uniforms), website.

What about branding your product? What are the stepping stones of...

October 04, 2013 Brian Reinhardt

(Not Provided) + Hummingbird = An Entirely New SEO Animal

One thing’s for certain: Google has a way of making the lives of SEOs more interesting.

Deeming their 15 year anniversary week a way to wreak havoc, Google rolled out two paradigm shattering changes to SEO analytics results. Beginning with entirely secure, aka (not provided), search results in...

September 26, 2013 Marie Schmich

Step-by-Step Process to Media Buying

No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective.

Linking the ad to the audience is the business of media buying. It’s not something that gets a lot of screen time on Mad Men.

Anyone who runs a small business has probably bought some media at some point....

September 19, 2013 Ann Higby

PR Hacking 101: Think Like an Editor

The way I learned PR (the way it was taught to me) is to think like an editor. This 'hack' may seem pretty easy, and it is. You just need to start getting creative - in your writing.

The PR practice starts with writing. The more you write, create, edit and submit content (in the form of press...

September 06, 2013 Mindy Jeffries

Telecommunications Marketing: Then and Now

My intent is to examine the history of telecommunications marketing in a blog series so we telecom marketers can all have an appreciation of the jobs we have today, and the products and marketing solutions in the fast paced environment we find ourselves. From the day I started in 1978 until...

August 30, 2013 Stealth Creative

Account Executives and the Art of Relaxing

Take a step back.

As an account executive, it’s very easy to get caught up in the high volume of work. With tight timelines, it’s not uncommon for your focus to transition from ‘doing what's right’ to just ‘getting it out the door on time.'

Emails, voicemails, meetings – when it rains, it pours....

August 23, 2013 Brian Reinhardt

Why Isn't Your PR Online Yet?

While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs." 

The traditional way involved a sizable company...

August 15, 2013 Marie Schmich

Advertising to Cord Cutters

According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015.

As a consumer, I’m probably pretty typical. I’ve kept my cable a long time, but I’m watching fewer of the channels, and realizing that it might be dispensable. Even though...

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