A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?
The answer? It depends.
Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...
Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget.
You can still push forward. There are plenty of ways to create an impressive commercial on a budget.
If you’re interested in creating a...
“I have a solid strategy and a quality product or service. I don’t need video to help sell it.”
This is a common thought of many online entrepreneurs. While it may be true that you have a killer product or service, video is an essential component in your marketing strategy.
With online video...
The life of a graduating advertising student is a stressful one.
Finals, papers and massive group projects dominate those precious last weeks. And through the middle of it all we’re expected to write cover letters, set up interviews and land internships?
“But that’s The Biz, bud,” I keep...
What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter.
With the looming threat of cord-cutters to the cable industry, gathering and retaining cable...
Copywriters had it easy 40 years ago.
An amazing turn of phrase? Run with it.
A concept stoked in vanity that was kind of in a way related to the product being marketed? Sure.
It was a free-for-all. As long as it sold, as long as it moved the profit needle, that's all that mattered.