Off the Radar - Insights from Stealth Creative

August 30, 2013 Stealth Creative

Account Executives and the Art of Relaxing

Take a step back.

As an account executive, it’s very easy to get caught up in the high volume of work. With tight timelines, it’s not uncommon for your focus to transition from ‘doing what's right’ to just ‘getting it out the door on time.'

Emails, voicemails, meetings – when it rains, it pours....

August 23, 2013 Brian Reinhardt

Why Isn't Your PR Online Yet?

While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs." 

The traditional way involved a sizable company...

August 15, 2013 Marie Schmich

Advertising to Cord Cutters

According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015.

As a consumer, I’m probably pretty typical. I’ve kept my cable a long time, but I’m watching fewer of the channels, and realizing that it might be dispensable. Even though...

August 06, 2013 Stealth Creative

Are You Making These 9 Direct Mail Mistakes?

Here are some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Make sure to steer clear of these glaring mistakes:

1) Not knowing your audience

The great thing about direct mail is that it allows you to target a specific audience: YOUR audience. Depending...

August 01, 2013 Stealth Creative

Can Your Account Executives Really Talk Digital Marketing?

I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used.

This same idea applies to terms such as CSS, JavaScript, SEO (search engine...

July 23, 2013 Brian Reinhardt

Using LSI for Better Search Engine Placement

My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to be Borders doesn’t count). At first, I couldn’t believe I was going to get paid to do the only thing I have ever been told I am good at, besides...

July 18, 2013 Brian Reinhardt

4 Steps All Interns Should Know to Get that Job Offer

I’ve worked a wide range of jobs in my career as a member of the American workforce. From movie theaters to restaurants, colleges to ad agencies. I’ve seen even the best-intentioned part-time employee or intern get passed over for minor transgressions when it came time to hire full time. With...

July 08, 2013 Brian Reinhardt

What The Movies Teach Us About Advertising

I love movies. As a self-styled “cinemaniac,” I tend to see the world in a different way. For me, Steve Martin summed it up all so nicely in Grand Canyon when he said to Kevin Kline:

“All of life's riddles are answered in the movies.”

This blog will offer that same thought pattern:

All of...

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