With nearly 4 billion active users on social media, not having a presence is like conducting a conference call with a bag phone.
A couple of weeks ago, the PGA held their 100th Championship in St. Louis. The entire community took on a festive atmosphere with the Goodyear Blimp overhead and busses ferrying spectators to and fro.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.