Now that you have a better idea of where in the consumer journey your clients are losing interest (hint-hint, it’s in Part 1), it’s time to crank those conversion rates as high as they can go!
Every business struggles with converting leads into customers to a certain extent.
Recently I packed up my yoga mat and hiking shoes and headed southwest to the sleepy mountain town of Eureka Springs, AR. I’d signed up for the Women's Full Moon Retreat for a weekend of introspection and relaxation. I will have to say, any retreat revolving around moon cycles seems a bit out...
The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The New York Times, one of the nation’s most widely circulated newspapers, may cease to be.
Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not!