We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan.
Here it is: the final segment of our Agency/Client relationship series. We’ll be covering the ever-crucial task of assessing your agency’s body of work. You can catch up on our posts about deciding if you need an agency, choosing the right agency and maintaining your marketing agency relationship
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.
Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you.
Every good marketer knows that they must look at industry trends and consumer insights to drive their brand research. However, the process of gathering data to guide your marketing decisions can be pretty intimidating. And while formal focus groups with seasoned moderators can bring enormous...