Off the Radar - Insights from Stealth Creative

September 20, 2016 Laura Maly

The surefire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.

September 07, 2016 Laura Maly

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?

The answer? It depends.

August 22, 2016 Laura Maly

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...

July 13, 2016 Brian Reinhardt

Video Strategy: Create a First-Rate Commercial with Any Budget

Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget.

You can still push forward. There are plenty of ways to create an impressive commercial on a budget.

If you’re interested in creating a...

June 01, 2016 Brian Reinhardt

What Kind of E-Commerce Video Do You Need?

“I have a solid strategy and a quality product or service. I don’t need video to help sell it.”

This is a common thought of many online entrepreneurs. While it may be true that you have a killer product or service, video is an essential component in your marketing strategy.

With online video...

May 18, 2016 Jack Eschmann

My First Day at Stealth: An Intern’s View

The life of a graduating advertising student is a stressful one.

Finals, papers and massive group projects dominate those precious last weeks. And through the middle of it all we’re expected to write cover letters, set up interviews and land internships?

Crazy.

“But that’s The Biz, bud,” I keep...

March 29, 2016 Brian Reinhardt

How to Get More Subscribers with a Smart Marketing Mix

What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter. 

With the looming threat of cord-cutters to the cable industry, gathering and retaining cable...

February 02, 2016 Brian Reinhardt

If You Aren't A/B Testing, You'll C Worse Performance

Copywriters had it easy 40 years ago. 

An amazing turn of phrase? Run with it. 

A concept stoked in vanity that was kind of in a way related to the product being marketed? Sure.

It was a free-for-all. As long as it sold, as long as it moved the profit needle, that's all that mattered.

Then along...