Well, it’s that time of year again: Fourth quarter marketing audit time. A time of extra coffee, the pulling of proverbial teeth, and long nights spent compiling four quarters worth of marketing analytics into an investor-friendly report.
A couple of weeks ago, the PGA held their 100th Championship in St. Louis. The entire community took on a festive atmosphere with the Goodyear Blimp overhead and busses ferrying spectators to and fro.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.