Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not!
I am a goal-oriented person. I set goals in every area of my life.
During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts?
I spent 26 years in an extremely linear world. What is a linear world, you ask? Oh my, the places I will take you! Financial places, engineering places, hospital places, insurance places.
When brainstorming a blog name, there are thousands of ideas that come to mind. The most important aspect to remember is staying true to your brand. Yes, even blogs have a brand image.