Off the Radar - Insights from Stealth Creative

September 19, 2013 Ann Higby

PR Hacking 101: Think Like an Editor

The way I learned PR (the way it was taught to me) is to think like an editor. This 'hack' may seem pretty easy, and it is. You just need to start getting creative - in your writing.

The PR practice starts with writing. The more you write, create, edit and submit content (in the form of press...

September 06, 2013 Mindy Jeffries

Telecommunications Marketing: Then and Now

My intent is to examine the history of telecommunications marketing in a blog series so we telecom marketers can all have an appreciation of the jobs we have today, and the products and marketing solutions in the fast paced environment we find ourselves. From the day I started in 1978 until...

August 30, 2013 Stealth Creative

Account Executives and the Art of Relaxing

Take a step back.

As an account executive, it’s very easy to get caught up in the high volume of work. With tight timelines, it’s not uncommon for your focus to transition from ‘doing what's right’ to just ‘getting it out the door on time.'

Emails, voicemails, meetings – when it rains, it pours....

August 23, 2013 Brian Reinhardt

Why Isn't Your PR Online Yet?

While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs." 

The traditional way involved a sizable company...

August 15, 2013 Marie Schmich

Advertising to Cord Cutters

According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015.

As a consumer, I’m probably pretty typical. I’ve kept my cable a long time, but I’m watching fewer of the channels, and realizing that it might be dispensable. Even though...

August 06, 2013 Stealth Creative

Are You Making These 9 Direct Mail Mistakes?

Here are some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Make sure to steer clear of these glaring mistakes:

1) Not knowing your audience

The great thing about direct mail is that it allows you to target a specific audience: YOUR audience. Depending...

August 01, 2013 Stealth Creative

Can Your Account Executives Really Talk Digital Marketing?

I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used.

This same idea applies to terms such as CSS, JavaScript, SEO (search engine...

July 23, 2013 Brian Reinhardt

Using LSI for Better Search Engine Placement

My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to be Borders doesn’t count). At first, I couldn’t believe I was going to get paid to do the only thing I have ever been told I am good at, besides...