We took some time out to chat with Jack Eschmann, Account Coordinator extraordinaire, and ask him seven random questions. Let's see how he answered:
I once worked for a brilliant leader who had a saying: A’s are good in high school but bad in business. This was something he said often and was meant to be thought provoking.
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.
A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?
The answer? It depends.