Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results.
Results like a 200 to 300% increase in click-through rate.
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.
A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?
The answer? It depends.
Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...
Back in the mid-1990s, very few companies had websites, let alone those that could be considered "decent." Even though consumer-geared web browsers had hit the market three years prior, and IE 1.0 was approaching its first birthday, most CEOs were still wondering what the Internet was and if...
The above statement may seem a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines a bright light on the message that a company or organization wants to communicate. It gets heard.
The goal is for the right message to be heard – by the right...