Off the Radar - Insights from Stealth Creative

July 06, 2017 Brian Reinhardt

The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results.

Results like a 200 to 300% increase in click-through rate.

April 27, 2017 Brian Reinhardt

Top Takeaways From the 2017 Midwest Marketing Conference

Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.

September 20, 2016 Laura Maly

The surefire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.

September 07, 2016 Laura Maly

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?

The answer? It depends.

August 22, 2016 Laura Maly

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...

June 17, 2014 Stealth Creative

Owned, Earned & Paid Media: A Good Mix is a Must

Back in the mid-1990s, very few companies had websites, let alone those that could be considered "decent." Even though consumer-geared web browsers had hit the market three years prior, and IE 1.0 was approaching its first birthday, most CEOs were still wondering what the Internet was and if...

December 19, 2013 Stealth Creative

Making Sure Your Message Is Heard

The above statement may seem a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines a bright light on the message that a company or organization wants to communicate. It gets heard.

The goal is for the right message to be heard – by the right...

December 11, 2013 Stealth Creative

4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success.

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