The last of the figgy pudding is long gone, and the smoke from the last fireworks has cleared. You know what that means.
Well, it’s that time of year again: Fourth quarter marketing audit time. A time of extra coffee, the pulling of proverbial teeth, and long nights spent compiling four quarters worth of marketing analytics into an investor-friendly report.
If you looked up “Marketing Audit” in the dictionary, you may see a description like: “See ‘pulling your hair out.'”
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