Well, it’s that time of year again: Fourth quarter marketing audit time. A time of extra coffee, the pulling of proverbial teeth, and long nights spent compiling four quarters worth of marketing analytics into an investor-friendly report.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.
