A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?
The answer? It depends.
Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...
What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter.
With the looming threat of cord-cutters to the cable industry, gathering and retaining cable...
Copywriters had it easy 40 years ago.
An amazing turn of phrase? Run with it.
A concept stoked in vanity that was kind of in a way related to the product being marketed? Sure.
It was a free-for-all. As long as it sold, as long as it moved the profit needle, that's all that mattered.
Lazy. Entitled. Egotistic. Narcissistic.
Those are some of the more positive words used to describe Millennials.
Say what you will about them, but one thing cannot be denied: Their purchasing power.
A few years ago, “SoLoMo” was bandied about as the direction savvy SEOers should take.
Fast forward to present day and it’s still the case, only in a more refined state.
For those that weren’t paying attention at the beginning of this decade, “SoLoMo” is comprosed of three parts:
I would have a blast with telecommunications digital marketing if I owned a midsized telecom operation! The world would be my tomato, because local marketing is a huge advantage in digital.