No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success.
No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective.
Linking the ad to the audience is the business of media buying. It’s not something that gets a lot of screen time on Mad Men.
Anyone who runs a small business has probably bought some media at some point....
Here are some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Make sure to steer clear of these glaring mistakes:
1) Not knowing your audience
The great thing about direct mail is that it allows you to target a specific audience: YOUR audience. Depending...