The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The New York Times, one of the nation’s most widely circulated newspapers, may cease to be.
A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks.
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly?
The answer? It depends.
There are many new and innovative ideas for business that advertising agencies will take advantage of in the new year.
But with technology dissemination and knowledge sharing occurring at ever-increasing speeds, like the examples above, it’s easy for agencies to forget they (hopefully) already...
Stealth client Fifth Third Bank kicked off the Adopt-A-Veteran Program Saturday at its Loughborough Financial Center. The St. Louis Patriot Guard attended in full force to show their respect for a special guest attending from the St Louis Veterans Home and for all Veterans.
The way I learned PR (the way it was taught to me) is to think like an editor. This 'hack' may seem pretty easy, and it is. You just need to start getting creative - in your writing.
The PR practice starts with writing. The more you write, create, edit and submit content (in the form of press...
While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs."
The traditional way involved a sizable company...