Social media is quite different than traditional marketing. It’s intent isn’t to drive sales – at least not directly – but instead to build awareness, drive engagement, develop loyal brand ambassadors and serve as a key facet to your integrated marketing plan.
If your business has a social media strategy that includes Facebook, you may want to consider scaling way back or even bailing on the platform altogether.
By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to.