Recently we shared how social media is quite different than traditional marketing. This marketing effort is intended to build awareness, drive engagement, develop loyal brand ambassadors and serve as a key facet to your integrated marketing plan. And it's table stakes in today's socially savvy...
Social media is quite different than traditional marketing. It’s intent isn’t to drive sales – at least not directly – but instead to build awareness, drive engagement, develop loyal brand ambassadors and serve as a key facet to your integrated marketing plan.
If your business has a social media strategy that includes Facebook, you may want to consider scaling way back or even bailing on the platform altogether.
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.
By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to.
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.