Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not!
I once worked for a brilliant leader who had a saying: A’s are good in high school but bad in business. This was something he said often and was meant to be thought provoking.
Stop marketing like it’s 1999! I know we all miss the microscopic unemployment rate and the soaring stock market of that time, but things have changed – especially in the marketing world.
Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who...
Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget.
You can still push forward. There are plenty of ways to create an impressive commercial on a budget.
If you’re interested in creating a...
The life of a graduating advertising student is a stressful one.
Finals, papers and massive group projects dominate those precious last weeks. And through the middle of it all we’re expected to write cover letters, set up interviews and land internships?
“But that’s The Biz, bud,” I keep...