Have you ever showed up to a party and immediately felt out of place? We’ve all been there, and no matter how much you try to talk the talk and walk the walk, you stick out like a sore thumb, and leave early.
The internet can be the same way! If you don’t pay close attention, it can quickly feel like you’ve stumbled into an evening party where everyone is in sweats, but you showed up in a black tie or ball gown.
The only difference is the always-on, ever-changing nature of the internet means these trends, symbols and languages change much faster than any other community.
But here’s the good news: You can fit in, and click with your target audience online. Check out our tips to be the life of the party.
Find Your Community
If you want to capture a younger demographic, and turn them into lifelong customers, you need to determine where they’re hanging out. And chances are they probably have a community online.
We get it. It’s tough to learn and be active on more platforms, but here’s the secret no one tells you: Once you find your customers online, you can narrow your focus. If you haven’t found that magical place yet, keep experimenting, keep scrolling, keep trying new things, and keep exploring.
In the process, we promise you’ll gather invaluable information about your audience and the internet itself. The more you experiment, the more confidence you gain online, and the more your fans will be drawn to your presence.
And guess what? Hanging out online is fun! If you find yourself never knowing what to say or post, it probably isn’t the right platform for you. So try a different one; the options are endless.
Don’t Be Afraid
Finding your online community means learning new apps! If you’re frustrated or lost on an app, do some more research (or give us a call ;) ). If you want your marketing strategies to stick, you need to devote time every day to immerse yourself in the social and digital worlds.
You might spend a few extra minutes (or hours) figuring out how to put up an Instagram story, but once you learn, that tech knowledge will transfer to other digital spaces as well.
Don’t be intimidated by social apps with lots of features; mistakes can be deleted and reuploaded, and almost every social post can be edited. If you stay true to yourself and your brand, your audience will know instantly you’re being genuine, and support your efforts to share knowledge or make connections.
Here’s a quick cheat sheet for the primary platforms:
- LinkedIn – More formal, great for thought leadership and building B2B relationships.
- Facebook – Less formal, good for both B2B and B2C awareness, algorithms make it difficult to be seen organically (e.g., without paying to boost/promote your posts).
- Instagram – Casual, fun, friendly, emoji use expected [add emoji here], great for B2B, with nearly 53% of users following a brand.
- Pinterest – Image-centric, great for DIY, retail and home furnishing businesses.
- Google+ – Is being retired around April.
- Snapchat – Recommended if your target is primarily young Millennials and Gen Z.
But online communities don’t stop there. They live on Reddit, MyFitnessPal, company and industry blogs, podcasts, email campaigns, etc.; the list is endless.
Building an engaged audience takes time. We know it can be frustrating when you’re not attracting customers as quickly as you’d like, especially if you’re spending a lot of time writing and sharing content.
The thing is the internet can be jaded. Most people don’t end up sticking with posting consistently; so users are hesitant to follow new accounts that don’t have a lot of consistent content.
Prove to your fans you’re in it for the long haul. Create a schedule you can stick to, and make it a priority. It will start at turtle speed, and your reward might not seem worth the effort immediately, but building up a community takes time. Think of it as developing long-lasting friendships instead of instantly finding 10,000 people to invite to your party. Slow and steady does win the race when it comes to building relationships online.
It’s Not Rocket Science – Just a Little Marketing Science
We are your biggest cheerleaders! This isn’t rocket science; it just takes focus and a little knowledge. Anyone can create an engaged community online with a little time, patience and some hard work.
Stealth Creative boasts a social media and digital team who’s wired into the internet. We know what to meme, when to meme, and how to meme, so that your business doesn’t become a meme.
Drop us a line if you want to talk more about your social media marketing – and how we can help!